Shelfology Book Pairing

How Endless Choice is Creating Unlimited Demand

by Chris Anderson

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

The Impact of the Highly Improbable

by Nassim Nicholas Taleb

From the critically acclaimed author of Fooled by Randomness, a book about the impact of improbable events on every aspect of life.