Shelfology Book Pairing

Confessions of a Media Manipulator

by Ryan Holiday

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

On the Evolution and Future of the Human Animal - For Young People

by Jared Diamond

The Third Chimpanzee was first published in 1991 and has been in print ever since. This new, illustrated edition is aimed at a young readership. In it, Jared Diamond explores what makes us human and poses fascinating questions including: If we share more than 98% of our DNA with chimpanzees, how is it that we can write, read, talk, build telescopes and bombs, while we put our speechless and bomb-less close relatives in cages and zoos? What can woodpeckers teach us about spacecraft? Is genocide a human invention? Why does extinction matter? Why are we destroying the natural resources on which we depend for survival? What hope is there for future generations? The Third Chimpanzee for Young Readers is not only a mind-boggling survey of how we came to be who we are, but a plea to the next generation to "make better decisions than their parents and get us out of the mess we're in."