Shelfology Book Pairing

Using the Theories of Innovation to Predict Industry Change

by Clayton M. Christensen

When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so. Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

by Homer

The Odyssey, translated by T. E. Lawrence, an epic 12,000-line poem composed over 2,700 years ago, is the first adventure story in Western literature. It describes the ten-year wanderings of Odysseus in his quest to return home after the Trojan War. Hounded by the sea-god Poseidon and championed by the goddess Athene, he encounters giants, sorceresses, and sea monsters before finally reaching his beloved Ithaca. There he must endure the taunts of the Suitors to his queen, Penelope, who have taken up residence in his palace. At once enchanting fairy tale and gripping drama, the Odyssey is eminently readable, not least for the rich complexity and magnetism of its hero. An inspiration to writers as diverse as Virgil, Swift, and Joyce, the Odyssey has proved enormously influential and continues to captivate readers of all ages.