Shelfology Book Pairing

The Psychology of Persuasion : Summary

by Robert B. Cialdini

This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini.The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say "yes," and, more importantly, explains how to use these . The author walks you through six universal principles and explains how to be a skilled influencer, while at the same time knowing how to shield yourself from negative persuasions. The author, Dr. Robert Cialdini, is the pioneering authority in this rapidly developing area of psychology. For over three decades, Dr. Cialdini, painstaking conducted a data-based study parallel to a medium-term course of study on what motivates humans to alter behavior. The result is Influence which is highly recommended by critics. This book is for you. It will not fail to inspire you to consider the need for a deep personality change through an intelligent understanding of the psychology of persuasion. Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 336 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

(Vermilion Life Essentials)

by David Heinemeier Hansson

The classic playbook that will transform your approach to work From the founders of the trailblazing software company Basecamp, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.