Shelfology Book Pairing

Break All the Rules--the BrewDog Way

by James Watt

"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--

The Definitive Biography

by Luca Dal Monte

A work that redefines the life of Enzo Ferrari, a 20th century giant, one of the most multi-faceted, complex, tormented and imposing figures in Italian history. The first monumental English edition of this unique book - 984 pages, published by David Bull in 2018 under the title Enzo Ferrari. Power, politics and the making of an automotive empire - has been defined by the New York Times as "the definitive biography of one of the giants of the automotive world". It was a finalist for the "Motoring Book of the Year Award" promoted by the British Royal Automobile Club that same year, while the previous year the original Italian edition entitled Ferrari Rex published by Giorgio Nada Editore won the 2017 "Selezione Bancarella Sport" Prize. This new and "reduced" (576 pages), text only version is now being published by Giorgio Nada Editore, rendering accessible to an even broader audience the personal, corporate and sporting aspects of a man who really did write chapters of automotive history on his way to becoming one of the best-known and most charismatic figures of the past century.