Shelfology Book Pairing

Break All the Rules--the BrewDog Way

by James Watt

"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--

by Chris Broad

When Englishman Chris Broad landed in a rural village in northern Japan he wondered if he'd made a huge mistake. Over ten years we follow Chris as he unravels the wonders and eccentricities of one of the world's most mysterious cultures, rising from underqualified English teacher to YouTube sensation in the process