Shelfology Book Pairing

Break All the Rules--the BrewDog Way

by James Watt

"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--

by Ewan McGregor

'A highly readable and spiritually uplifting book about a dream come true' Wanderlust 'Touching and memorable ... one for armchair travellers and bike freaks' Daily Mail From London to New York, Ewan and Charley chased their shadows through Europe, the Ukraine, Kazakhstan, Mongolia and Russia, across the Pacific to Alaska, then down through Canada and America. But as the miles slipped beneath the tyres of their big BMWs, their troubles started. Exhaustion, injury and accidents tested their strength. Treacherous roads, unpredictable weather and turbulent politics challenged their stamina. They were chased by paparazzi in Kazakhstan, courted by men with very large guns in the Ukraine, hassled by the police, and given bulls' testicles for supper by Mongolian nomads. And yet despite all these obstacles they managed to ride more than twenty thousand miles in four months, changing their lives forever in the process. As they travelled they documented their trip, taking photographs, and writing diaries by the campfire. Long Way Round is the result of their adventures - a fascinating, frank and highly entertaining travel book about two friends riding round the world together and, against all the odds, realising their dream.