Shelfology Book Pairing

Including a Life-cycle Guide to Personal Investing

by Burton Gordon Malkiel

A "classic (that) has set thousands of investors on a straight path since it was first published" ("Chicago Tribune"), this gimmick-free, irreverent, and vastly informative guide shows how to navigate the turbulence on Wall Street and beat the pros at their own game.

by Philip A. Fisher

A classic often quoted by Warren Buffett, used in Stanford Business School, & still in major demand more than 35 years after its first printing. In this book Philip Fisher presented the fundamentals of qualitative stock & business analysis. Mr. Fisher was the first to offer a step-by-step guide to understanding the non-quantitative aspects of company analysis. He takes the reader through the process of obtaining information about a company to determine what market share the company may really have. How to interview customers, competitors, & suppliers to find the scuttle-butt not just what the company wants to be told. Individuals & bookstores contact Business Classics 1-800-865-1001.