Shelfology Book Pairing

Why We Do What We do in Life and Business

by Charles Duhigg

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains—cue, routine, reward—we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

by Rhonda Byrne

The tenth anniversary edition of the book that changed lives in profound ways. In 2005, a groundbreaking feature-length movie revealed the great mystery of the universe -- The Secret. In 2006, Rhonda Byrne followed with a book that became a worldwide bestseller. Everything you have ever wanted - unlimited joy, health, money, relationships, love, youth - is now at your very fingertips. The Secret is an enigma that has existed throughout the history of mankind. It has been discovered, coveted, suppressed, hidden, lost, and recovered. It has been hunted down, stolen, and bought for vast sums of money. A number of exceptional men and women discovered The Secret and went on to become regarded as the greatest human beings who ever lived. Among them: Plato, Leonardo, Galileo, Napoleon, Hugo, Beethoven, Lincoln, Edison, Einstein and Carnegie, to name but a few. Fragments of The Secret have been found in oral traditions, literature, religions, and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible, life-changing revelation. The riveting, practical knowledge leads readers to a greater understanding of how they can be the masters of their own lives. The Secret offers guidance on how to apply this powerful knowledge to your life in every area from health to wealth, to success and relationships, so you can obtain everything you've always wanted. No matter who you are, no matter where you are right now, no matter what you want--when you realize The Secret you can have anything.