Shelfology Book Pairing

Why We Do What We do in Life and Business

by Charles Duhigg

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains—cue, routine, reward—we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

His Life and Universe

by Walter Isaacson

The definitive, internationally bestselling biography of Albert Einstein. Now the basis of Genius, the ten-part National Geographic series on the life of Albert Einstein, starring the Oscar, Emmy, and Tony Award­–winning actor Geoffrey Rush as Einstein.How did his mind work? What made him a genius? Isaacson’s biography shows how Einstein’s scientific imagination sprang from the rebellious nature of his personality. His fascinating story is a testament to the connection between creativity and freedom. Einstein explores how an imaginative, impertinent patent clerk—a struggling father in a difficult marriage who couldn’t get a teaching job or a doctorate—became the mind reader of the creator of the cosmos, the locksmith of the mysteries of the atom, and the universe. His success came from questioning conventional wisdom and marveling at mysteries that struck others as mundane. This led him to embrace a morality and politics based on respect for free minds, free spirits, and free individuals. Einstein, the classic #1 New York Times bestseller, is a brilliantly acclaimed account of the most influential scientist of the twentieth century, “an illuminating delight” (The New York Times). The basis for the National Geographic series Genius, by the author of The Innovators, Steve Jobs, and Benjamin Franklin, this is the definitive biography of Albert Einstein.