Shelfology Book Pairing

Why We Do What We do in Life and Business

by Charles Duhigg

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains—cue, routine, reward—we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

by Sunzi

The definitive translation of Sun-tzu's timeless classic of military strategy, Art of War Art of War is almost certainly the most famous study of strategy ever written and has had an extraordinary influence on the history of warfare. The principles Sun-tzu expounded were utilized brilliantly by such great Asian war leaders as Mao Tse-tung, Giap, and Yamamoto. First translated two hundred years ago by a French missionary, Sun-tzu's Art of War has been credited with influencing Napoleon, the German General Staff, and even the planning for Desert Storm. Many Japanese companies make this book required reading for their key executives. And increasingly, Western businesspeople and others are turning to the Art of War for inspiration and advice on how to succeed in competitive situations of all kinds. Unlike most editions of Sun-tzu currently available (many simply retreads of older, flawed translations), this superb translation makes use of the best available classical Chinese manuscripts, including the ancient "tomb text" version discovered by archaeologists at Linyi, China. Ralph Sawyer, an outstanding Western scholar of ancient Chinese warfare and a successful businessman in his own right, places this classic work of strategy in its proper historical context. Sawyer supplies a portrait of Sun-tzu's era and outlines several battles of the period that may have either influenced Sun-tzu or been conducted by him. While appreciative of the philosophical richness of the Art of War, this edition stresses Sun-tzu's practical origins and presents a translation that is both accurate and accessible.