Shelfology Book Pairing

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

by Rhonda Byrne

The tenth anniversary edition of the book that changed lives in profound ways. In 2005, a groundbreaking feature-length movie revealed the great mystery of the universe -- The Secret. In 2006, Rhonda Byrne followed with a book that became a worldwide bestseller. Everything you have ever wanted - unlimited joy, health, money, relationships, love, youth - is now at your very fingertips. The Secret is an enigma that has existed throughout the history of mankind. It has been discovered, coveted, suppressed, hidden, lost, and recovered. It has been hunted down, stolen, and bought for vast sums of money. A number of exceptional men and women discovered The Secret and went on to become regarded as the greatest human beings who ever lived. Among them: Plato, Leonardo, Galileo, Napoleon, Hugo, Beethoven, Lincoln, Edison, Einstein and Carnegie, to name but a few. Fragments of The Secret have been found in oral traditions, literature, religions, and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible, life-changing revelation. The riveting, practical knowledge leads readers to a greater understanding of how they can be the masters of their own lives. The Secret offers guidance on how to apply this powerful knowledge to your life in every area from health to wealth, to success and relationships, so you can obtain everything you've always wanted. No matter who you are, no matter where you are right now, no matter what you want--when you realize The Secret you can have anything.