Shelfology Book Pairing

Cracking the Money Code

by Michael Lewis

If you thought Wall Street was about alpha males standing in trading pits hollering at each other, think again. That world is dead. Now, the world's money is traded by computer code, inside black boxes in heavily guarded buildings. Even the experts entrusted with your cash don't know what's happening to it. And the very few who do aren't about to tell - because they're making a killing. In 'Flash Boys', Michael Lewis tells the explosive story of how one group of ingenious oddballs and misfits set out to expose what was going on.

How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.