Shelfology Book Pairing

by Richard Dawkins

With a new epilogue to the 40th anniversary edition.

How Endless Choice is Creating Unlimited Demand

by Chris Anderson

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.