Shelfology Book Pairing

The Final Edition

by Richard H. Thaler

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!

by Sunzi

The definitive translation of Sun-tzu's timeless classic of military strategy, Art of War Art of War is almost certainly the most famous study of strategy ever written and has had an extraordinary influence on the history of warfare. The principles Sun-tzu expounded were utilized brilliantly by such great Asian war leaders as Mao Tse-tung, Giap, and Yamamoto. First translated two hundred years ago by a French missionary, Sun-tzu's Art of War has been credited with influencing Napoleon, the German General Staff, and even the planning for Desert Storm. Many Japanese companies make this book required reading for their key executives. And increasingly, Western businesspeople and others are turning to the Art of War for inspiration and advice on how to succeed in competitive situations of all kinds. Unlike most editions of Sun-tzu currently available (many simply retreads of older, flawed translations), this superb translation makes use of the best available classical Chinese manuscripts, including the ancient "tomb text" version discovered by archaeologists at Linyi, China. Ralph Sawyer, an outstanding Western scholar of ancient Chinese warfare and a successful businessman in his own right, places this classic work of strategy in its proper historical context. Sawyer supplies a portrait of Sun-tzu's era and outlines several battles of the period that may have either influenced Sun-tzu or been conducted by him. While appreciative of the philosophical richness of the Art of War, this edition stresses Sun-tzu's practical origins and presents a translation that is both accurate and accessible.