Shelfology Book Pairing

Building a Business When There Are No Easy Answers

by Ben Horowitz

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

by Daniel Todd Gilbert

Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? Why do patients remember long medical procedures as less painful than short ones? Why do home sellers demand prices they wouldn't dream of paying if they were home buyers? Why does the line at the grocery store always slow down when we join it? In this book, Harvard psychologist Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Using the latest research in psychology, cognitive neuroscience, philosophy, and behavioral economics, Gilbert reveals what we have discovered about the uniquely human ability to imagine the future, our capacity to predict how much we will like it when we get there, and why we seem to know so little about the hearts and minds of the people we are about to become.--From publisher description.