The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

by Al Ries

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Published:1994
ISBN:9781861976109
Genre:Marketing

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